Beyond Engagement: Evolving eHealth for Effective Behavior Change 

The number of eHealth tool and apps available to consumers is rapidly multiplying, but there are surprisingly few that have demonstrated the ability to translate engagement into meaningful behavior change. It’s time to look beyond engagement, and explore how to evolve eHealth through the use of behavior change techniques that are proven to drive real, sustainable behavior change.

Join us for a live webcast to learn why behavioral change techniques are a critical component of health and wellness eHealth tools, and discover how these strategies can be applied to eHealth platforms to deliver effective interventions for meaningful outcomes. 

"You can't cajole the behavior change that matters," Ken Resnicow, Ph.D., University of Michigan Public School of Health

Join us to learn:

• What is missing from most eHealth tools after the phase of initial engagement    
• Why Motivational Interviewing is a powerful technique that enables patient-centered behavior change
• How these strategies can be applied to eHealth to effectively engage consumers for meaningful behavior change 

Register Now

Thursday, November 6th   •   1 p.m. - 2 p.m. EST 

Ken Resnicow, Ph. D., Health Behavior & Health Education, U of M, School of Public Health 

Shawn Moore, SVP, Consumer Engagement, ActiveHealth