The new consumer paradigm: how to effectively manage and engage your high cost population
Is your organization driving sustainable healthcare savings in this consumer-centric market? Now more than ever, the shift towards consumerism in healthcare is gaining more momentum. This change in focus requires a new approach to thinking about members more as consumers and to delivering a consumer-centric healthcare experience.
Engaging high-risk individuals to improve health, well-being and ultimately utilization requires a strategy that appeals to the new “healthaware” consumer. Targeting the right people with the right tools at the right time – and delivering a highly personal experience to keep them engaged for sustainable results are key components to driving better health and sustainable savings.